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GERDA DESIGN
Welcome to my portfolio. Here, you’ll find a range of creative projects, including brand identity, digital and print marketing, campaign visuals, landing pages, product and packaging design, catalogues, print materials, colour combinations, and more.
My Portfolio
Marketing Materials
The visual assets and experiences that introduce a new product, HabiCap, to the market.
My goal has been to communicate the product's benefits and unique value to the target audience and create excitement for the launch.
I have designed online media graphics, landing pages, and print materials to attract potential customers and drive sales.
My goal has been to communicate the product's benefits and unique value to the target audience and create excitement for the launch.
I have designed online media graphics, landing pages, and print materials to attract potential customers and drive sales.
Campaign Design & E-commerce Experience
For the Silk Line product renewal campaign, I focused on iconic natural silk cocoons and nurturing silk ingredients in Miqura's face skincare. The campaign design spans e-commerce, marketing and graphic storytelling.
I have chosen a playful approach while emphasizing silk cocoon illustration and combining it with a Rose Pink colour.
I have chosen a playful approach while emphasizing silk cocoon illustration and combining it with a Rose Pink colour.
Digital Marketing
Here you can explore my designs for 3d-empire services presentations. My goal has been to enhance the company's visual identity and maintain simplicity within the design DNA. The visuals include diverse segments of presentations for clients, banners, and my proposals for social media accounts.
Collection & Packaging Design
Miqura Skincare Collection for face and body products inspired by joyful moments of life.
The aspiration for the Glitter Collection has been to create a continuous, strong identity that embodies a shiny, smooth, and elegant beauty line, sparking a gentle feeling of joy and enhancing the brand's identity.
By designing packaging and product as a continuous experience, I have learned to combine clients' requirements and innovative design solutions.
I have worked closely with the purchaser, suppliers, and design team throughout the entire process to optimize the final result.
The aspiration for the Glitter Collection has been to create a continuous, strong identity that embodies a shiny, smooth, and elegant beauty line, sparking a gentle feeling of joy and enhancing the brand's identity.
By designing packaging and product as a continuous experience, I have learned to combine clients' requirements and innovative design solutions.
I have worked closely with the purchaser, suppliers, and design team throughout the entire process to optimize the final result.
Campaign Design
The campaign purpose for Bloom packaging design is all about renewal, flower power, and clean, minimalistic ingredients.
Within a flower-inspired perfume package design, I sought to maintain simplicity and futuristic-romantic notes. To create a sharp and contemporary design, I have used the colour-blocking method. The collection consists of three different perfumes. Here can be seen the outer box design, its layout, and the inner bottle design.
Within a flower-inspired perfume package design, I sought to maintain simplicity and futuristic-romantic notes. To create a sharp and contemporary design, I have used the colour-blocking method. The collection consists of three different perfumes. Here can be seen the outer box design, its layout, and the inner bottle design.
Catalogue Design
Development and construction of Ease Interior catalogue, from idea to finished product, including layout, design, structure and print.
Collection Design
The Korean foot care collection conveys simplicity and a clean-looking packaging design.
I have used a continuous colour palette to support the brand's identity while designing packaging for MASQUE ME UP foot care.
Also, I continuously designed banners and other graphics for the MASQUE ME UP brand.
I have designed an accessories line supporting body care products as my personal project.
I have used a continuous colour palette to support the brand's identity while designing packaging for MASQUE ME UP foot care.
Also, I continuously designed banners and other graphics for the MASQUE ME UP brand.
I have designed an accessories line supporting body care products as my personal project.
Graphic Print Design
Here you can explore my designed prints for textiles.
Starting from trend research and combining it with colour and pattern inspiration, I have created presentation boards and all-over prints.
I enjoy working with graphic print illustration and find it exciting to develop mood inspiration into a harmonious pattern visualisation.
Starting from trend research and combining it with colour and pattern inspiration, I have created presentation boards and all-over prints.
I enjoy working with graphic print illustration and find it exciting to develop mood inspiration into a harmonious pattern visualisation.
Visual Identity Design
Sofia Cosmetics' visual identity embraces gentle simplicity with bold features. I have chosen an effortless brown colour palette and minimalistic layout, aiming to create a memorable brand identity at first glance. Here can be seen Sofia Cosmetics' brand visual identity presentation: logo, e-commerce design, packaging, postcard, and business card.
Campaign & Packaging Design
I have specially designed the sustainable packaging design for deodorant by Gaia & MASQUE ME UP for GOODIEBOX. I have used a dominating orange colour palette and watercolour-style illustration.
Also, I have designed the newsletter content supporting product values and the campaign as my personal project.
Also, I have designed the newsletter content supporting product values and the campaign as my personal project.
Graphic Print Design
Placement prints design journey. I have created presentation boards and prints starting from trend research and combining it with colour and illustration inspiration.
Photo & Video Production
For a period of time, I took responsibility for creating and designing Miquras' Instagram content in collaboration with the social media team. I have designed Instagram graphics, made photos and videos, and developed ideas for Miquras' Instagram content.
My goal has been to ensure it is visually cohesive, aligned with the brand, and engaging to the target audience.
My goal has been to ensure it is visually cohesive, aligned with the brand, and engaging to the target audience.
Textile Print
I enjoy transforming my drawings into textile prints.
Here you can see a photoshoot which has been a teaser for the exhibition where my drawings and paintings have landed on the t-shirts.
All creative points are carefully connected by atmosphere and visual story experience.
Here you can see a photoshoot which has been a teaser for the exhibition where my drawings and paintings have landed on the t-shirts.
All creative points are carefully connected by atmosphere and visual story experience.
Inspiration
I believe it is essential to stay inspired by diverse creators and platforms.
Here, I gather some graphic inspiration for the apparel storytelling.
Here, I gather some graphic inspiration for the apparel storytelling.
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